From Intern to Marketer

When Paola first walked into Flashgroup as an intern, she did not yet know she would one day become a core member of the marketing team. Today, she is responsible for everything from content creation and social media to events, photography, and creative concepts. Her story is a testament to growth, curiosity, and the power of finding the right environment to launch a career.

Discovering Flashgroup

Paola first encountered Flashgroup while searching for a graduation internship. What drew her in was not just the role itself, but the unique niche Flashgroup operates in: using virtual reality to train emergency services. “That sounded so unique to me,” she says. “Also, the atmosphere here, even the fact that our office is in a church, adds something special. The combination of the field, the company, and the niche really convinced me.”

First Impressions That Lasted

“I would describe my first impression exactly as it is now: friendly, welcoming, and open.” This supportive environment became the foundation of her internship experience and later her full-time role.

A Graduation Project Turned Career Starter

During her internship, Paola worked on many marketing-related tasks, but one project stood out: her graduation thesis. “I developed a communication strategy for Flashgroup, focused on the fire and rescue industry. That strategy later became something I applied in my job as well,” she explains. Interviewing firefighters and working closely with the target audience gave her unique insights into the industry and boosted her professional development.

Challenges And Growth Along the Way

When asked about the biggest challenge she faced, Paola pauses. “My internship experience was more about developing the skills to navigate your own work, being proactive, seeking opportunities, getting used to the professional environment.” One skill, however, grew more than she expected: “Building confidence in my self-reliance and developing a go-get mindset. That was huge for me.”

Realizing Flashgroup Was the Right Place

Paola says she felt at ease from the very beginning. “The environment was so welcoming. When I was later offered a position here, it just confirmed everything. Flashgroup gives you a foundation to build your career.”

A Moment of Realization

With a gap semester coming up, she returned for another project, then later asked if she could complete her graduation project at Flashgroup as well. “That really helped me develop management skills. After my graduation project, I already knew I wanted to work here.”

Advice for Future Interns

For anyone considering joining Flashgroup, Paola says passion is essential: “If you love what you do or the position you’re applying for, you’ll enjoy it here. You’ll have the support to grow your skills and follow what you’re passionate about.”

Looking Ahead

Paola sees her future at Flashgroup as a continuous learning journey. “It’s about improving professionally, learning from every department, understanding the organizational plans, and taking in how things are done. I want to gather as much knowledge as possible and strive to do better, and see where that brings me.”

A Message to Her Intern Self

If she could go back to her very first day, Paola knows exactly what she would say: “Be bold and unleash your creativity to the fullest.” And that confidence, matched with Flashgroup’s supportive environment, helped launch the career she is now thriving in.